American lifestyle brand GUESS has recently unveiled their pick of Amber Heard to be the new face of the Fall 2011 advertising campaign. You may know her from Pineapple Express or Zombieland, and I can guarantee that you will be seeing her more in the future.
“We are thrilled to have signed Amber Heard for the GUESS Fall 2011 advertising campaign,” says Paul Marciano, Chief Executive Officer and Creative Director for Guess?, Inc. ”Amber embodies the essence of the true GUESS girl with her natural beauty and classic all-American good looks. The campaign, which was shot by Ellen Von Unwerth, is sure to become a classic that will continue to define what the GUESS brand stands for.”
Girls that have been the faces of other GUESS campaigns include Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Anna Nicole Smith. Paul Marciano, founder of the brand along with his brother Maurice, hand-picked Amber Heard to be the latest beauty to join the ranks along with these iconic women.
For this campaign, Amber Heard got to work with famous photographer Ellen von Unwerth, who also shot this GUESS campaign, among others, that Jaime wrote about over on the main DenimDebutante.com website.
“I’ve been a huge fan of GUESS for a long time and to be the new face of the Fall 2011 campaign is very exciting,” says Amber Heard. “It was such an amazing experience to have been able to work with some of the most creative talents in the industry, such as Paul Marciano and Ellen Von Unwerth, who have collaborated on some of the most iconic campaigns in GUESS history.”
I can see why GUESS picked Amber – she has that classic beautiful look that we tend to see in their campaign images. It will be interesting to see where her career goes after this. If other GUESS girls include such memorable ladies as Anna Nicole Smith and Claudia Schiffer, Amber Heard might just become a household name.